Wednesday, November 1, 2017

Small Business Saturday

Small Business Saturday AND Grand Opening Celebrations
Saturday, November 25th 


American Express created Small Business Saturday in 2010 as a counterpart to Black Friday and Cyber Monday for small town USA. This special day encourages holiday shoppers to patronize local brick and mortar businesses rather than traveling distances or using on-line purchasing. To be a Small Business Saturday partner, cities must submit an application providing retail data and list activities that support the project. 

The DDA is proud to announce that Ionia has again been selected to be a part of the national program. American Express provides marketing materials to all approved communities which are then distributed to businesses. This year, the DDA is adding a new component to the annual Small Business Saturday tradition. With the opening of numerous downtown businesses since the beginning of the year, a special grand opening styled event is being planned for each. We are also celebrating the many milestone anniversaries for several downtown shops. As the merchants celebrate, they will be offering in-store specials, gift wrapping, contests and more. A number of vendors will also be showcased in several downtown businesses and will offer handcrafted items for that one of a kind type of gift. 

Become an inspirational shopper and create a “tourist in your own town” experience for you and your friends. Shop local and support your community. Many businesses are operated by friends, neighbors and in some cases even family. To ensure a strong business district, we all need to remember to shop local. 
  1. Shopping local creates jobs that provide added spending in the our community’s economy and helps create even more jobs. 
  2. Local shops invest more in our hometown. They support local charities, schools, and community events which financially impact Ionia. Local shopping supports neighbors, friends and relatives. 
  3. Shopping local saves you money. Shipping and handling costs for larger items make the overall price of items more. 
  4. Shopping local retains our community. Without the support of shopping in the local community, restaurants and services are forced to close. 
  5. Shopping local retains our distinctiveness. Our community’s businesses respond quicker to the needs of customers and stock products to meet the changing population’s needs. 
  6. Shopping local helps reduce environmental impact. Local shops often stock more locally sourced goods saving long distant freighting. 
  7. Local shops can be easily reached especially for the elderly and young people and those without transportation. Shop Small Business Saturday November 25th!

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